Assuming the role of an animal activist to create a campaign questioning the use of real fur by designer Saks Potts.
Featuring collaged images  comprised to make an online zine, the reality of their designs is highlighted through the combination of past campaign imagery, and photos of the animals they use within their products.   

The video uses runway and culture footage, overlayed with found images of animals in captivity, to call attention to the issue and the absurdity of it all.  

Using cynical humour for socio-political criticism, the project aims to bring awareness to the brand and the issue. 

Trigger warning: animal cruelty